Murat Shrine Circus

Kron & Associates began working with the Murat Temple on the marketing of its circus for the 1992 Indianapolis engagement.  When the relationship began, the circus had been running for over 45 years.  Ticket prices were stagnant and well below market average for event pricing, and sales to the general public, except for Shrine members, had declined to near extinction.  While the circus is only a once-a-year event with a small budget, we have seen significant results from implementing a complete overhaul of marketing.  We focused on building brand awareness and image, creating a more efficient pricing structure, developing corporate sponsors, creating a group ticket sales program and producing a series of ads, including newspaper, radio, television and out-of-home.

Quality Draperies

Corporate ownership had bankrupted the company and essentially left it for dead when a group of employees purchased the corporation.  In the wake of what had been Westfield Decorator Fashions was bad debt, angry vendors and limited customers (most customers had been unable to get work done as Westfield’s vendors stopped shipping supplies; thus the customers went elsewhere).  The resurrection of the company is due in large part to the efforts of its new owners and a commitment to customer service.  While establishing that philosophy, the company worked with Kron & Associates to develop some publicity and sales strategies along with a marketing program that would position Quality Drapery as a true service-oriented workroom. After just three months of the Kron & Associates marketing and advertising plan more leads for new customers were generated than Quality could follow-up with.  Today the program remains in place and steady continued growth has followed.  Now, one of the largest challenges is to find enough labor to support the level of sales.

Fundex Games

Fundex is a growing player in the toy and game business.  When we first started working with Fundex in 1992 they were doing approximately $1.6 million in sales, but through the use of our marketing and strategic planning Fundex reached sales topping $9.5 million.  We started with some basic collateral piece design.  Then we worked to design packaging, create publicity and buy the necessary media placements.  In 1997, Fundex shopped their national media promotion campaign and selected the proposal from Kron & Associates over larger, national players.  Kron & Associates devised third-party marketing tie-ins, national media reviews and a “road show” for the company’s attempt at an initial public offering.

With 14 campus locations across the state, each with its own admissions director responsible for student enrollment, Harrison College needed a cohesive and comprehensive marketing campaign.  Kron & Associates worked through the school’s vice president of marketing to create an image standards and advertising style guide.  

Each admission director for localized promotion and recruitment utilized this guide while Kron & Associates initiated statewide campaigns.  Additionally, Kron & Associates developed independent media plans for each campus/market with input from the local director while maintaining the cohesive campaign.