Michael’s entire professional career to date has been constant witness to an on-going struggle between his left brain hemisphere and his right.
In his 25 years of broadcast sales and sales management, ratings numbers and rate efficiencies are second nature to him. However, at that point when the research and the data synch in harmony, the other half of his brain always takes over and starts suggesting a better way to execute the creative.
That approach annoyed the agencies he sold to. But, that duality makes Mike a great fit at a growing agency like Kron & Associates.
As a freelance consultant for his own company, B2C Ideaz, he has written music and lyrics for over 20 local and regional broadcast campaigns since the early 1990’s. That creative track record and his experience in media sales make him uniquely equipped to serve the client base at Kron & Associates.
His concepts of customer service and small business marketing were formed at an early age. “My family owned retails stores where I grew up in Ohio – and, I learned a great deal from the example my parents set. In terms of customer service and one to one marketing….it was a priceless education,” he says.
“Jingles and musical ID’s are not for everybody – but, they do provide a consistency for business to consumer advertisers across media platforms; the consumer imaging is the same in TV, cable, voice-on-hold, radio, website, new media - - even custom ring tones! It can be a solid way to build brand identity.”
A DePauw University graduate and a Father of three, he is a former board member and Past President of the Ad Club of Indianapolis, a board member of Training Inc. and he performs and volunteers with Indianapolis Civic Theatre.
Samples of Mike's audio work can be heard at:
www.radioscapemusic.com
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