This still holds up well....125 years after it was written. Thanx to John Kesler at Emmis Communications for passing this along.The first time people look at any given ad, they don't even see it.The second time, they don't notice it.The third time, they :: continue

Denial. Not truly admitting their problems. It is certainly a fertile area of debate. I follow a blog with the ominous name of newspaperdeathwatch.com. Here is a link to a thought provoking article.http://simsblog.typepad.com/simsblog/2009/09/top-10-lies-newspaper-execs-are-telling-themselves.html :: continue

Arch always had a way with words. There was a shorthand phrase he would use, one that always reminded me and his fellow sales reps that we should always be prospecting. I think he coined it as a Ball State undergrad when he was looking to meet girls :: continue

Kron & Associates has been named agency of record for Anderson University’s School of Adult Learning. The Broad Ripple based advertising and marketing agency is being retained to develop and execute both brand and media strategies. Anderson University’s :: continue

Years ago I was part of a sales staff with an excellent sales trainer. She preached that every consumer offer should have a simple, catchy name. I thought of her last week as the phrase "Cash for Clunkers" started being seen and heard across most every :: continue