Kron & Associates

Back to Blog

As I write this July newsletter edition, we are in week 27 according to my handy-dandy broadcast calendar. When I did the math it hit me that half our difficult year is in the rear-view mirror. Will the second-half be better or worse than the first?

Much has changed. Notably the disappearance of one of the stations that gave me said calendar. The logo is on my calendar – but, the station is no more. Did they even consider that possibility when they went to press in November? Clearly, they felt they HAD to change their plans.

I am sure many businesses now have to implement plans for contingencies they never imagined. Plan your work. Work your plan. Know when to cut-bait and re-imagine.

Every day I see failure to re-imagine. The print, broadcast, cable and printing companies we deal with all seem to be in a lock-down mode. Most are managing defensively with as few employees as possible. Their skill-levels at problem-finding, problem-solving and offering creative solutions are at an all time low. Media groups are trying to stop the bleeding failing to think outside the norms in which they have always functioned.

Now is the time for innovation. It’s the perfect storm for truly creative messaging, unconventional use of conventional media and historically low media prices.

I listened to a podcast last week – The Accidental Creative from Todd Henry entitled “Die Empty”. His message was carpe diem in thought - to live each day creatively taking action on all the thoughts and plans you aspire to; to put all those “if-only….” aspirations into some phase of action. To “empty” yourself daily then is to live with no regrets for actions not taken and no remorse for dreams not realized.

Are you going to play offense or defense? What are you going to do to insure your second half 09 is better than your first?